Procuria on the Road: Successful Depot Day at Parfetts Sheffield

This month, the Procuria team hit the road once again – this time heading to the Parfetts depot in Sheffield for a packed day of conversations, product demos, and exciting new sign-ups.

We had the opportunity to speak directly with a wide range of independent retailers, many of whom signed up to join Procuria on the spot. It was fantastic to hear first-hand the challenges and opportunities facing stores today – and to share how Procuria can support them through our free-to-join buying group, exclusive supplier deals, and time-saving centralised invoicing.

Throughout the day, we also spoke with several Parfetts team members and reps, introducing them to Procuria’s growing Direct to Store offering. This gave us the chance to highlight how our supplier network can complement and enhance the value available to Parfetts customers.

As always, we were joined by one of our key food-to-go suppliers – Blue Ice Machines. The team were on hand offering live product tastings and demonstrating the machine in action. The response from retailers was extremely positive, with many recognising the potential of adding milkshakes or frozen drinks to their offering. In fact, the demo machine we had on the stand was purchased by a retailer before the day was out!

Depot days like this are a vital part of what we do – giving us a chance to connect with store owners face-to-face, showcase our supplier network, and demonstrate the real value of joining Procuria.

A big thank you to Parfetts for hosting us – we really appreciate the support and warm welcome from the team in Sheffield. We’re already looking forward to the next one!