Procuria Joins Parfetts Southampton During Opening Week

Last Friday, three members of the Procuria team attended the brand-new Parfetts depot in Southampton as part of its exciting opening week.

We were joined on the day by our valued food-to-go supplier, Blue Ice Machines, giving retailers the chance to sample their ever-popular milkshakes. Free milkshakes were handed out throughout the day, drawing plenty of attention from retailers keen to explore new ways to boost their food-to-go offering. The demonstration was such a success that the machine we brought along was sold to a local retailer on the spot.

The visit was particularly exciting for Procuria as the South Coast is a new territory for us. It was a fantastic opportunity to meet fresh faces, both new retailers eager to discover what Procuria has to offer, and the Parfetts reps who will be supporting them. These conversations gave us the chance to highlight how Procuria’s direct-to-store deals, food-to-go solutions, and retail services can help stores save money and increase margins.

We were delighted by the level of engagement on the day, and it was clear that many retailers are ready to explore new opportunities for growth. Events like this are always invaluable for building relationships and demonstrating the benefits Procuria can bring to independent stores.

We’d like to thank Parfetts for welcoming us to their Southampton depot and congratulate them on what has already been a hugely successful opening week. We look forward to working closely together and supporting more retailers in the South with Procuria’s growing network of suppliers and services.