Procuria Joins Parfetts’ First Supplier Engagement Day

Procuria recently attended Parfetts’ first Go Local Supplier Engagement Day, joining more than 200 suppliers to hear about the wholesaler’s plans for growth and its continued support for independent retailers.

The event gave the Parfetts team an opportunity to share its priorities, from expanding its Go Local store network to investing in digital technology and strengthening support for retailers.

A new name from January 2027

A key announcement was that Parfetts will become Go Local Wholesale – An Employee Owned Company from January 2027. The new name reflects its growing Go Local network and employee ownership model, alongside its commitment to independent retailers and the communities they serve.

With the business working towards opening its 2,000th store nationwide, the day also highlighted how promotions, in-store activity and trade team expertise will support further growth.

Working together to support retailers

Attendees heard about plans to enhance online services and introduce smarter AI technologies, while retailer and supplier panels shared insights into the opportunities ahead for independent retail.

For Procuria, the event was a valuable opportunity to hear these plans first-hand and connect with others supporting the convenience sector. Our attendance reflects our commitment to maintaining strong relationships with our wholesale and supplier partners, helping us understand the opportunities that matter to our members.

We look forward to continuing our work with the Parfetts team as it enters this next chapter, supporting independent retailers with access to products, services and opportunities for their stores.