Procuria Hits the Road: Successful Visit to Parfetts Middlesbrough

Last week, the Procuria team headed north to the Parfetts depot in Middlesbrough for a fantastic day of collaboration, sign-ups, and showcasing top-tier food-to-go solutions. We were joined by two of our key supplier partners – Blue Ice Machines and Rollover Hotdog – both of whom play a vital role in helping convenience retailers grow their margins with high-demand, high-return food-to-go options.

A Busy Day on the Stand

Our stand saw non-stop activity throughout the day, with over 30 retailers signing up for more information. Retailers were excited to discover how our group-buying model gives them access to national suppliers like Blue Ice and Rollover, helping them boost their food-to-go offering with ease.

One of the highlights of the day was giving retailers the chance to sample freshly made milkshakes from Blue Ice Machines and enjoy hotdogs served up by Rollover. The live demos proved just how quick, easy and profitable these products can be in-store – and the taste certainly won over a few new fans!

Strengthening Our Partnership with Parfetts

As part of the visit, our team also presented to the Parfetts regional team, outlining how Procuria is working to support independent retailers with direct-to-store supplier access and streamlined ordering. It was a key moment in strengthening our partnership and ensuring even better service and support for the region moving forward.

A Big Thank You

A huge thank you to the team at Parfetts Middlesbrough for hosting us, and to our brilliant supplier partners at Blue Ice Machines and Rollover for helping to make the day such a success. With strong retailer engagement, hands-on sampling, and an ever-growing community, the event was a great showcase of what Procuria is all about – connecting independent stores with the suppliers they need to thrive.