Procuria hits the East of England Trade Show

Procuria was proud to exhibit at the East of England Trade Show on Wednesday 29th October 2025, hosted by the Federation of Independent Retailers (The Fed).

The event brought together more than 200 independent retailers from across the region, all eager to discover new ways to grow their businesses. It was a fantastic opportunity for the Procuria team to connect directly with store owners, showcase our expanding network of suppliers, and demonstrate how joining Procuria can unlock exclusive direct-to-store deals, food-to-go solutions, and retail service savings.

We attended the event alongside our food-to-go supplier, Blue Ice Machines, who brought plenty of excitement to the stand, and even sold the milkshake machine we took on the day. The display proved a real talking point, drawing strong interest from retailers looking to enhance their store’s food-to-go offering.

It was great to catch up with existing Procuria retailers and welcome over 25 new sign-ups on the day. We also took the opportunity to chat with The Fed’s member retailers, discussing how Procuria can continue supporting their businesses with better supplier access, stronger margins, and exclusive promotional offers.

The networking continued long into the day at the Goodwood Bowls & Social Club in Leicester, where Procuria joined fellow exhibitors and retailers for the National President’s visit - a brilliant opportunity to share insights and build new relationships within the independent retail community.

A huge thank you to everyone who stopped by our stand, and to The Fed for hosting another successful regional trade show. We’re looking forward to supporting even more stores across the East of England with Procuria’s range of supplier partnerships and business services.

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