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Procuria Celebrates Launch of Millions Slush & Squashies
Procuria is proud to announce the launch of two exciting new Food to Go solutions for independent retailers – Millions Slush and Swizzels Squashies Drumstick Thick Shakes – in partnership with leading supplier AXB Group.
This launch marks a major step forward in helping Procuria retailers tap into high-margin, impulse-driven categories, using some of the UK’s most recognisable confectionery brands.
Two Iconic Brands, One Big Opportunity
Both Millions and Squashies are household names, now transformed into innovative frozen drink formats designed to drive footfall, increase dwell time and boost spend.
Millions Slush brings the classic sweet into a refreshing frozen format, suitable for all ages and free from glycerol and sugar free, making it a strong choice for family-friendly stores.
Squashies Thick Shakes deliver a fun, indulgent treat with popular flavours including Strawberry & Cream and Raspberry & Milk, tapping into the continued demand for premium milkshake-style drinks.
Built for Retail Success
These solutions are designed with convenience retailers in mind, offering:
- Eye-catching branded machines that attract attention in-store
- Simple plug-and-play operation for easy setup
- Fast, efficient service to handle peak trading times
- Complete display packages included with every installation
To help retailers hit the ground running, each solution also includes free servings:
- Millions Slush: 1,000 free servings (worth £2,000)
- Squashies Thick Shakes: 600 free servings (worth £1,800)
Driving High-Margin Food to Go Growth
With Food to Go continuing to be one of the strongest growth areas in convenience retail, these new solutions give retailers a ready-made opportunity to introduce high-margin, high-impact products into their stores.
Backed by AXB Group’s expertise and Procuria’s support, retailers benefit from a complete, low-hassle setup with strong profit potential and proven consumer appeal.
Exclusive to Procuria Retailers
These products are available exclusively through Procuria, giving members a unique opportunity to stand out from competitors and introduce something new and exciting into their store.
Be first to launch Millions Slush and Squashies Thick Shakes in your store. Speak to the Procuria team today or log into the portal to get started.
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