Warburtons: Bakery Market Update

Could you be stocking better products?

As the new year begins to take shape, one of our key suppliers in Warburton's have provided us with a key update on the bakery market. This can help retailers have an insight into the categories that they should be looking to stock, and help maximise the opportunities that are available to them. Please see the key points mentioned below:

• The volume in the industry remains weak
• Online has achieved its best share for over a year
• Spend on offers is at a 4 year high
• The week of 23rd December 2023 was the biggest trading week ever!

As for the impulse channels, it has been found that sandwich alternatives are seeing the fastest year on year growth within the baking category, proving an exciting opportunity for all retailers looking to stock something new for customers. Additionally, bloomers and artisans also continue to be the growth drivers in bread as well.

Furthermore, Procuria are delighted to highlight that our supplier Warburton's continues to be the number one brand in the bread and bakery market with it's highest wrapped bread share at 34.8%, and an overall market share of 25.3% against other leading brands. This demonstrates the importance to keep stocking their key ranges in PMP, Crumpets, and NPD including Naans, as well as other high selling products.

Should you wish to stock up on the best bakery brand in the business, then please get in touch with our team on 0345 300 9027, or admin@procuria.net.