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As autumn arrives, one date stands out for both retailers and consumers: Halloween. Once considered a predominantly American affair, Halloween has become a significant event in the UK retail calendar. Each year, the demand for Halloween-themed products grows, from costumes and decorations to sweets and party supplies. Retailers who embrace the spooky season can enjoy a substantial sales boost, and 2024 is set to be no different.
Halloween has seen rapid growth in the UK over the last decade. According to reports, UK consumers spent over £600 million on Halloween in 2023, and this figure is expected to rise in 2024. If you are looking to maximise your sales for this period this year then it is key to offer a well-rounded selection of popular and in demand products. Here's our top 5 products that we think all stores should have this year:
Halloween offers UK retailers a prime opportunity to increase foot traffic, boost sales, and engage with customers in creative, fun ways. By stocking up early, offering a mix of traditional and eco-friendly products, and creating memorable in-store experiences, retailers can ensure that 2024 will be a successful Halloween season.
Don't wait until the last minute to prepare. With the holiday continuing to grow in popularity, those who seize the Halloween spirit early are likely to reap the rewards. Embrace the spooky season and make your store the destination for Halloween shoppers this year!
For all your Halloween needs please contact our Procuria team on 0345 300 9027 or email salesadmin@procuria.net. If you do not have an account with us then you can sign up for one here.
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