Optimising your store layout for success

Can we help you increase your weekly turnover?

As a convenience store, we understand it can sometimes be difficult to create a layout in order to stock everything efficiently. To help you maximise your sales and increase weekly turnover, we have put together a list of tactics you can employ to get the most out of the space you have.

1. Optimise Product Placement: Firstly, it is important to analyse the store layout and place high-demand items strategically. Essential products such as milk, bread, and eggs should be positioned at the back of the store to encourage customers to walk past and browse through other items. Place impulse buys like snacks and drinks near the checkout counter to encourage last-minute purchases.
2. Shelving and Displays: Utilise vertical space by installing tall shelves or gondolas to display a wide range of products. Ensure that shelves are well-organised, fully stocked, and labeled with clear pricing information. Eye-catching displays and attractive signage can draw customers' attention to specific promotions or new products.
3. Cross-Merchandising: Create complementary product displays to encourage cross-selling. For example, place coffee near the breakfast cereal aisle or display crisps and dips together. This technique prompts customers to purchase related items, increasing both the number of items sold and the overall transaction value.
4. Seasonal Promotions: Tailor product offerings and promotions to reflect local events, seasons, or holidays. For instance, during summer, promote ice creams, cold beverages, and barbecue essentials.
5. Create Specialised Sections: Dedicate sections within the store to specific categories that generate higher sales. Consider introducing a Food to Go section with pre-packaged sandwiches, salads, and ready-to-eat meals for time-pressed customers. Include a health food or organic section to cater to customers with specific dietary preferences.
6. Analyse Customer Behaviour: Utilise technology such as CCTV cameras or electronic shelf labels to track customer movement and product interactions. Analysing this data can provide insights into popular shopping patterns, enabling the store to make data-driven decisions about product placement and marketing strategies.
7. Expand Product Variety: Regularly review and update the product range to cater to evolving customer preferences. Introduce new items based on market trends, customer feedback, and popular requests. Offering a diverse selection ensures that customers can find what they need and encourages them to explore different options.
   

Overall, there are many different strategies you can use in order to ensure your business layout is planned for success. Please remember that it is also critical to gain as much customer feedback and sales data as possible to create an accurate picture of what works and what doesn't.

If you have any questions or wish to enquire about stocking certain suppliers in your shop then please contact the Procuria team on 0345 300 9027, or admin@procuria.net.