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News > Market Update: Savoury Snacks & Nuts

Market Update: Savoury Snacks & Nuts

What do the current trends and statistics say?

According to Mintel’s comprehensive market research, the snack food market (crisps, snacks and nuts) remained as popular as ever in 2023. However, their report states that consumer attitudes and behaviours have changed, with the cost-of-living crisis and a focus on healthy eating a key driver of this.

Current Trends

The current cost-of-living crisis has impacted consumer behaviour in the savoury snacks market. Despite this, crisps, savoury snacks and nuts are still seen as a popular treat for an evening in. Mintel’s analysis of snack sales found that this being the leading reason for over half of consumers purchasing snacks.

What do the statistics say?

  • Savoury snack food market size: The value of the crisps, savoury snacks and nuts market grew to £5.29 billion in 2022, driven by higher average prices.
  • Crisps market consumer behaviour: 38% of buyers of crisps/crisp-style snacks report purchasing more affordable multipacks instead of single packs.
  • Savoury snacks consumer attitudes: 62% of consumers would like to see their favourite brands offer more healthy options in their ranges.
  • Savoury snacks market opportunities: 63% of consumers bought savoury snacks for themselves as a treat, indicating that brands with strong treat connotations are set to do well in the coming year.


Contact Procuria on 0345 300 9027 to discover how our crisp and snack partners can help increase your sales today.

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