Chilled/Frozen Food Facts & Figures!

What do you need to prioritise in your business?

Building a chilled/frozen food, and ice cream section that customers value is an important task for retailers. To highlight the need for this, we have put together some helpful facts and figures that can help you prioritise specific categories and consider what is missing from your range.

Frozen Food

• An essential part of people’s shopping baskets with 99.3% of UK households purchasing frozen food. With convenience stores the category has grown by 16.2% over the last year and is now worth £168.4m.
• According to Birds Eye research nearly half of convenience store retailers (43%) reported an increase in the demand for frozen food.
• Five tips on boosting your frozen food sales: Celebrate ‘The Big Night In’ with good ‘Fakeaway’ choices, create meal deals, separate sweet and savoury, don’t forget deliveries, and lastly always ensure your key range is stocked up (chicken, fish, pizza and vegetables).

Source: Birds Eye

Chilled Food

• In 2022, a total of £10.48 billion was spent in the chilled prepared market in the uk, with the most popular products being ready meals with a value of £1.9 billion.
• In 2023, Milk was the largest category in chilled at a value of over £400m, with the average household spending £1.90 per week.

Source: Statista

Ice Cream

• Convenience stores continue to grow in the ice cream category (+12.4% growth).
• Impulse ice cream is the fastest growing segment with a 25% value share, growing at 20.2%.
• Multipack ice cream has the biggest share, driven by the biggest brands (42% value share, growing at 12.1%).
• Magnum remains number one ice cream brand with 17.4% of value share across all ice cream sales.
• Magnum has 8 of the top 18 Impulse SKUs. Magnum Classic and Magnum White accounts for 34% of all chocolate snacks sales.
• Top Tip: Make sure you are stocking Ben & Jerry’s top sellers. Over 50% of sales are from Cookie Dough, Phish Food, and Chocolate Fudge Brownie.

Source: Nielsen

Procuria is here to help support you with your frozen and chilled food supplies. We can also assist with both your ice cream and fresh fruit and vegetable needs. We offer a free cost comparison for these categories to ensure you are getting the best deals possible. Should you wish to take advantage of this then please contact our helpful team today by calling 0345 300 9027 or emailing salesadmin@procuria.net.

If you do not yet have an account set up with us yet then you can register for free here.