Boost Your Food-to-Go Sales with Country Choice’s Bake & Bite

Can we help you get started today?

Looking to upgrade your store’s food-to-go offering? Bake & Bite, from Country Choice, could be the perfect solution – and as a Procuria member, you have direct access to everything you need to get started.

This flexible, high-impact concept lets you serve fresh, high-quality food prepared on-site, with options to suit stores of all sizes. Whether you want to start small with a savoury unit by the till or go big with a full food-to-go zone, Bake & Bite makes it easy.

Here’s what you need to know about the concept – and how to get set up.

What is Bake & Bite?

Bake & Bite brings together a range of trusted Country Choice brands and products under one umbrella. It’s designed to help independent retailers like you tap into the growing demand for convenient, great-tasting food that’s freshly prepared.

From hot snacks to chilled items and sweet treats, the range is comprehensive – and fully supported with everything from staff training to free marketing materials.

Key Benefits for Your Store

• ✅ Comprehensive food-to-go range – hot, chilled, sweet, and savoury

• ✅ Flexible formats – from small countertop units to full dedicated areas

• ✅ 40+ years of expertise in retail foodservice

• ✅ Staff training & ongoing support

• ✅ Free marketing pack to help drive footfall and sales

• ✅ Frequent deliveries to keep you stocked up

• ✅ Telesales & online ordering for convenience

• ✅ Equipment support & repairs

• ✅ Access to the latest consumer trends & insights

• ✅ Regular new & seasonal product launches

How to Get Started with Bake & Bite

Getting set up is simple – here’s a step-by-step guide:

1. Register Your Interest

As a Procuria member, register your interest with our team. We’ll help assess the best setup for your store.

2. Site Visit & Consultation

Country Choice will arrange a visit to understand your layout, footfall, and customer profile. This helps identify whether a small hot unit or a full food-to-go area is the best fit.*

3. Choose Your Format & Equipment

Based on the consultation, you’ll choose from a range of equipment options – all supported with installation, servicing, and repairs.

4. Staff Training

Country Choice provides full training for you and your staff, covering product preparation, hygiene, and merchandising.

5. Marketing Pack Delivered

You’ll receive a free marketing pack to help promote your new offering in-store – including posters, shelf edge labels, and more.

6. Start Selling!

Once set up, you can start offering delicious hot and chilled food-to-go options to your customers – backed by regular deliveries, seasonal product updates, and expert support.

Want to Find Out More?

If you’re ready to boost your store’s sales and meet rising demand for food-to-go, Bake & Bite is the way to do it.

Contact the Procuria team today and we’ll connect you with your local Country Choice representative to get the process started.

Let’s make your store the go-to spot for fresh, on-the-go food.

*Health and safety regulation checklist applies before a site visit can be organised.